Make it Simple, Make It Memorable, Make It Inviting to Look at, Make it Fun to Read” Leo Burnett
Guerrilla marketing is all about finding creative ways to stand out from competitive clutter. Sometimes this means putting a twist on an old method, but increasingly, it means finding completely new methods to achieve the objective. CBS had a long running successful ad on The LAX Rooftop Billboards for “The Amazing Race” show and now CBS Network will be utilizing The LAX Rooftop Billboards with a Creative Ad Campaign in marketing the first season of “Supergirl” which airs on CBS. TNT and TBS Network have also successfully utilized The LAX Rooftop Billboards.
The Unconventional marketing Ad Campaigns involve painting the roofs of three buildings that total over 100,000 square feet that are seen when you are landing at LAX Airport featuring colorful advertisements for the show or product. Anyone now landing at LAX is being treated to the unexpected LAX Rooftop Billboards featuring an amazing colorful Ad from thousands of feet up! The ads are generating a significant buzz as people are talking about the unconventional ad campaign that is creating a stir both for the passengers landing at LAX, and for the Print Media who like to write about advertising that is outside the box. The LAX Rooftop Billboards will work perfectly for Advertisers that want a new buzz for their Ad Campaign.
Izzy Eichenstein Vice President at CBRE created “The LAX Rooftop Billboards”. (Click the photo to view full size) 310-270-6661