So Many People Deny They’re In Sales. Why ?!

I run into people on nearly a daily basis who claim they are not in sales.

It doesn’t matter if they work for a major company or are self-employed, they have this belief they’re not in sales.

They say how what they do is not sales, yet when they tell me what they do, it’s obvious they are indeed selling!

Come on people. Quit denying it.

You’re in sales!

We’re all in sales! 

We’re selling each time we communicate with another person, whether it be in person, on the phone or on the internet.  Why do I say this?  One reason is that regardless of what you’re doing, in the end you’re either gaining insight about something or someone — or you’re sharing an opinion about something or someone.

In both cases, you’re selling.

Every interaction we have is, in reality, a sales transaction.

I’m on this tangent lately because I’ve spent a fair amount of time with some very intelligent and talented people who have used a number of excuses to try to convince me what they do is not sales.

All I can do is stand in amazement and wonder how much more successful each of these people would be if they would simply embrace the realization they’re in sales.

If they would get over this pre-conceived notion, they would open themselves up to an entirely new world of opportunity.  

Sales is not the dirty word too many people have come to believe.

Today’s society and the speed  at which information is shared does not allow the stereotypes of salespeople from the 1970s to exist today.

Regardless of what your title is, it is essential that what you do is sell.   Unfortunately, in the world of small business, too many business owners don’t realize this truth until it’s too late. They and every employee working for them are in sales.

If you’re in HR, engineering, finance, legal, marketing or anything else, guess what — you’re in sales! We all wear the sales label.

The sooner people stop thinking of sales as the ugly duckling, the sooner they’ll achieve a higher level of success, regardless of what their job descriptions says.  (credit mark hunter)

1 Comment

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One response to “So Many People Deny They’re In Sales. Why ?!

  1. jpbauer

    I couldn’t agree more with your observations and conclusion.

    Something about the word “salesperson” or the phrase ” work in sales” that
    Many people appear to believe is not cool or sexy.

    Most of the people I know who are successful and really well off financiallyI are in sales and they make no excuses nor put themselves down about it.

    It all boils down to how you view yourself internally, and it is no surprise that those people who resent their job/career being seen as having a major sales component to it, are for the most part, barely getting by in meeting their company’s minimum quotas.

    Excellent topic – thanks for sharing your views and opinions.

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