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“Make it Simple, Make It Memorable, Make It Inviting to Look at, Make it Fun to Read” Leo Burnett
Guerrilla marketing is all about finding creative ways to stand out from competitive clutter. Sometimes this means putting a twist on an old method, but increasingly, it means finding completely new methods to achieve the objective. CBS recently succeeded in doing so with a Creative Ad Campaign in marketing their season of “The Amazing Race.”
The Unconventional marketing involved painting the roofs of three buildings near the LAX Airport with massive advertisements for the show. Anyone arriving at the airport was treated to the unexpected rooftop billboard from thousands of feet up! The ads generated a significant buzz as people spoke about the unconventional ad campaign that created a stir both for the passengers landing at LAX, and for the Print Media who like to write about advertising that is outside the box. The LAX Rooftop Billboards will work perfectly for Advertisers that want a new buzz for their Ad Campaign.