Make it Simple, Make It Memorable, Make It Inviting to Look at, Make it Fun to Read” Leo Burnett: Guerrilla marketing is all about finding creative ways to stand out from competitive clutter. Sometimes this means putting a twist on an old method, but increasingly, it means finding completely new methods to achieve the objective. CBS had a long running successful ad on The LAX Oakstone Rooftop Billboards for “The Amazing Race” show. The Unconventional marketing Ad Campaigns at LAX Airport featuring colorful advertisements for a show or product.  Anyone now landing at LAX is being treated to the unexpected LAX Airport Rooftop Billboards featuring amazing colorful Ads from thousands of feet up! The ads are generating a significant buzz as people are talking about the unconventional ad campaign that is creating a stir both for the passengers landing at LAX, and for the Print Media who like to write about advertising that is outside the box. The LAX Rooftop Billboards will work perfectly for Advertisers that want a new buzz for their Ad Campaign. “The LAX Airport Rooftop Billboards”.(Click the photo to view full size) 310-871-9500 Think Out Of The Box….Give your Brand A Spectacular Ad ! Get Creative , The LAX Rooftop Billboards 310-871-9500


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July 16, 2017 · 6:55 pm

CONRAC: A Game Changer for Real Estate At LAX?

What will happen to values when the Car Rental Companies vacate their current locations and move over to the CONRAC site?

It is the big question being asked and analyzed by LAX Real Estate Owners .

LAX Consolidated Rent-A-Car Center (CONRAC)

The Los Angeles World Airports (LAWA) is currently developing  a Consolidated Rent-A-Car Center (CONRAC) as part of their larger ground transportation program. The CONRAC will be located in the northern portion of Manchester Square and will house all rental car companies in one location  offering over 30,000 parking spaces.

The CONRAC will include private vehicle parking, connections to shuttles and local public transportation, passenger pick-up and drop-off areas, waiting areas, concessions, and ticketing and information kiosks.

Currently, rental car facilities can be found in various areas surrounding the Los Angeles International Airport (LAX). The CONRAC will bring these facilities together in one location, leaving land available for potential development.

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LAX Remodel Economic Impact

Los Angeles World Airports (LAWA) is in the midst of the largest public works project in the history of the City of Los Angeles, with more significant progress on the way as the Landside Access and Modernization Program (LAMP) ramps up. According to the Los Angeles Economic Development Corporation (LAEDC), overall capital investment will reach $10.1B, in the process providing 121,640 annual jobs in Southern California. This equates to $7.6B in regional labor income. Furthermore, Los Angeles International Airport (LAX) generates millions in state and local taxes and over a billion in federal tax revenues.

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Just Say “Next”

It doesn’t matter if you are a seasoned veteran or a rookie in the real estate world, …to be successful you must develop a game plan on how to deal with the “NO”  or a personal rejection from a client even a long time client.  I have had this experience and simply put…it is a punch in the gut. There will be times that you make an unintentional mistake and a client fires you… happens to all seasoned veterans in real estate. I have had in my long real estate career much success in closing over $100m in commercial real estate.  I have been to the top of the mountain and I have experienced rock bottom.

Here is what I learned:

Don’t take rejection personally. First and foremost remember that it
isn’t personal.  Think about when you say no to something.  It’s
rarely about the individual that’s presenting it.  It’s usually bigger
than that.  Don’t let a simple “no” ruin your day.  When you hear “no”
think “I’m one step closer to YES!”

Ask Questions.  Many times “rejection” comes because we haven’t
filled the need and simply put we did not get the job done!   You are  human, we all make mistakes! Its part of life, none of us are perfect, perfect is found in one place the dictionary and that’s it!

If you’re too focused on saying what you want to say
instead of fulfilling the needs of your prospect then you’re missing
the boat.  Ask questions of your prospect to determine what their
needs are, then let them know how you can fill those needs and what
benefits they will receive.  Remember, it’s not about what you want to
say, it’s about fulfilling their needs.Keep Positive.  It’s easy to feel something slipping away and
have your attitude slide downhill.  Keep it in check.  Stay upbeat!LEARN FROM YOUR MISTAKES!  accept responsibility  if you did  mess up. Analyze and Improve.  Everyone can improve on their skills.

Keeping the above in mind and knowing you’re not going to get every
deal will help you get through those tough days.

Remember …there is a deal coming soon , stay positive and keep getting better just say “NEXT”, because the next deal is  out there for you….now go get it!

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“The Rebel and The Rabbi’s Son”

To now over 50,000 blog readers , my sincere thanks.   Thank you for your gracious comments and reviews on my  memoir titled ” The Rebel and the Rabbi’s Son” . A recent review :

A decade ago, distinguished Orthodox filmmaker Menachem Daum produced and directed the documentary “A Life Apart: Hasidism in America,” a restrained and loving effort to introduce the seemingly strange and alien world of Chasidism to outsiders. Several years later, he produced another film, “Hiding and Seeking, about the non-Jewish Polish family who saved his wife’s family during the Holocaust. His task then was to introduce his own family to the deeply forbidden and contaminating non-Jewish world, which seemed so strange and alien to them, and yet which included these rescuers, who were responsible for the very existence of his own wife, children and grandchildren.

As English has become the native language of all but the most devout, access to this world is now far more open and available. ArtScroll, the most ambitious and effective of the Charedi publishing efforts in the United States, is the product of Charedim acculturation to the United States as well as an inadvertent spur to that very acculturation. The proud partnership of contemporary graphics with traditional texts translated into English recognizes that even American Charedi Jews are more fluent in English than in the sacred tongues of our people and can only really open the great texts of Judaism with the assistance of English translation and commentary.

So it is no wonder that the writings of current and former Charedi Jews, who describe the inner world of their community in anguish, in anger and even in joy, have made their way into the English language.

Among the more interesting works is Judith Brown’s “Hush” (Walker Childrens, 2012) which explores sexual abuse and coming of age among Chasidic girls, and Hella Winston’s “The Unchosen: The Hidden Life of Hasidic Rebels” (Beacon Press, 2006), which chronicles the strange and painful journeys of those who have broken with their devoutly Orthodox past to venture forth into a world for which they are unprepared.

In this genre of work is Izzy Eichenstein’s  “The Rebel and the Rabbi’s Son: Finding My Soul Beyond the Tribe” (Oakstone Company Publishing, $18), the autobiography of a local real estate developer born into one of the most prominent of all Chasidic families — the paternal Zhidachov and the maternal Novominsk dynasties — who chose to leave the Chasidic world. (A note to my readers: I met Eichenstein more than a dozen years ago, when we shared an office suite and would bump into each other in the hall or on the track in La Cienega Park. I knew he had Jewish interests, but I did not know him. A couple of months ago, we met in a parking garage adjacent to Los Angeles International Airport, and he said he had a present for me, a book he had written. I accepted it as a courtesy and opened it with considerable skepticism and then read it with growing enthusiasm.)

Although Eichenstein is a rebel who clearly left the fold of his ancestors, the book is written without bitterness and with the most restrained of anger. His father, Rabbi Moses Eichenstein, began the journey, albeit unknowingly, when Chicago neighborhoods started changing in the late 1950s and early 1960s. Rabbi Eichenstein left his elderly and impoverished fervently Orthodox congregation, which had been weakened as more affluent and younger Jews moved away in droves to safer and more tony neighborhoods, and as the young abandoned Orthodoxy. He took a position as the rabbi of a traditional congregation in Chicago. Unlike Conservative Judaism, where rabbis were expected to accommodate and adjust to their congregation, in traditional Orthodox Midwestern congregations there was a deliberate disconnect between the rabbi and the congregants, one that was not to be bridged. Rabbi Eichenstein remained Orthodox, set apart from his congregants, and he expected his children to follow his lead and not to integrate into their environment. But Izzy could not accept the confines of the truncated world that was his inheritance. He could not adjust to yeshiva study, all-male environments long on textual knowledge with most minimal exposure to secular studies and summer camps where study rather than play was the norm and gender separation absolute. The more he rebelled, the more his father and his family disciplined him on a straight-and-narrow course.

Like many “troubled” young men, Izzy was sent to Israel to “yeshiva boot camp,” where, removed from the world he knew, living in a more remote place, he could be shaped into the Jew his family wanted him to become. But such an environment did not work. Izzy was labeled “an evil influence.” He explored different worlds. He worked as a manager for Rabbi Shlomo Carlebach, who is now posthumously revered, but was then also regarded as a rebel. He got to meet Bob Dylan and other musical giants.

His parents did not relent. Both of their own accord and in response to the pressure of an extended, highly observant family who looked down on Izzy’s rabbi father for his compromises, they doubled down and tried to force Izzy into a world increasingly removed from his interests. Izzy’s journey took an unusual turn when he met a woman, Rita, then a freshman at Northwestern University, who was the child of Orthodox Holocaust survivors and who also was slowly leaving the world of her parents, but while still loving and being loved by her parents. Izzy and Rita understood one another. Their families rejoiced in the yichus that each would bring to the marriage, and they rejoiced in each other: A rebellious journey is less isolating if pursued with another.

Izzy came out to Los Angeles to be a promoter and discovered the world of Hollywood, including its empty promises and charlatan promoters. He was taken, yet he remained and established another type of career for himself.

Local readers will appreciate the depiction of Los Angeles’ Jewish life in the last decades of the 20th century, when Izzy and Rita valiantly tried to meet the demands of their respective parents and fit into the world of Modern Orthodoxy but were unable to accept its premises and its restrictions. One day Izzy said to his wife, “You know the difference between us and them: They want to be here.” Implicit in that statement was that Izzy and Rita did not. Their religious practice was vicarious; they were doing it for parents, out of guilt and obligation. And Angelenos will understand how the Eichensteins could not fit in with Hillel and its Orthodox norms. The reader follows their journey to Temple Emmanuel of Beverly Hills, with its dynamic leader, Rabbi Laura Geller, an odd place for the scion of Chasidic masters to find his spiritual home, but a place where he was free to accept himself and be accepted for himself.

The epilogue of his book is the marriage of his son to a Roman Catholic woman just down the road from the great yeshivas of Lakewood, where Izzy’s cousins and nephews find their home. Izzy accepts the journey with equanimity. One imagines his relatives as saying, “See, I told you so. Once you leave the path, it is inevitable.”

We live in the first generation since the Enlightenment, where Orthodox Judaism — even the most fervent Orthodox Judaism — is not declining, but growing. But there is a hidden story, seldom spoken of and seldom told, of those who cannot follow that path.

Izzy has given an honorable and graceful description of the path he has followed. It will be an invitation for some to begin their own journey and a warning for others who are afraid of where that journey might lead.

But one wonders what might have happened if the choice placed before him was not either/or — if his parents could have accepted the fact that there was more than one way, at least for some children who cannot conform.

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Supergirl On CBS Has Landed On The LAX Rooftop Billboards

Make it Simple, Make It Memorable, Make It Inviting to Look at, Make it Fun to Read” Leo Burnett

Guerrilla marketing is all about finding creative ways to stand out from competitive clutter. Sometimes this means putting a twist on an old method, but increasingly, it means finding completely new methods to achieve the objective. CBS had a long running successful ad on The LAX Rooftop Billboards for “The Amazing Race” show and now CBS Network will be utilizing The LAX  Rooftop Billboards with a Creative Ad Campaign in marketing the first season of “Supergirl” which airs on CBS.    TNT and TBS Network have also successfully utilized The LAX Rooftop Billboards.

The Unconventional marketing Ad Campaigns involve painting the roofs of three buildings that total over 100,000 square feet that are seen when you are landing at LAX Airport featuring colorful advertisements for the show or product.  Anyone now landing at LAX is being treated to the unexpected LAX Rooftop Billboards featuring an amazing colorful Ad from thousands of feet up! The ads are generating a significant buzz as people are talking about the unconventional ad campaign that is creating a stir both for the passengers landing at LAX, and for the Print Media who like to write about advertising that is outside the box. The LAX Rooftop Billboards will work perfectly for Advertisers that want a new buzz for their Ad Campaign.

Izzy Eichenstein Vice President at CBRE  created “The LAX Rooftop Billboards”. (Click the photo to view full size) 310-270-6661

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Izzy Eichenstein Joins CBRE


Los Angeles – August 26, 2015 – CBRE Group Inc. announced today that
Izzy Eichenstein has joined the firm as Vice President. Based in the
El Segundo office, Mr. Eichenstein will focus on industrial
investment, serving private client investors throughout Los Angeles.

“Over the past 25 years, Izzy has demonstrated exemplary performance
and leadership in the LAX industrial market, demonstrating outstanding
community service and involvement,” said Myles Helm, Managing Director
in El Segundo.  “Izzy’s creative approach to marketing properties,
such as rooftop billboards, results in exceptional outcomes for his
clients and will be a great addition to our South Bay team.”

Prior to CBRE, Mr. Eichenstein was the president and owner of the
Oakstone Company, a developer of industrial properties primarily
located adjacent to Los Angeles International Airport. Founding the
company in 1988, Mr. Eichenstein handled several million square feet
of transactions over more than two decades, including the recent
redevelopment of Bellanca Avenue into Car Rental Row, with FlightCar
and Silver Car.

Born and raised in Chicago, Mr. Eichenstrain attended Columbia
University in New York where he majored in psychology. He is currently
a board member at Temple Emanuel and has served as a board member on
the executive committee of Asthma and Allergy Foundation of America
and volunteered for Cedars Sinai Hospital in Los Angeles for many
years.  Separate from his career in real estate, Mr. Eichenstrain is
also an acclaimed author of the book “The Rebel and the Rabbi’s Son.”

About CBRE Group, Inc.

CBRE Group, Inc. (NYSE:CBG), a Fortune 500 and S&P 500 company
headquartered in Los Angeles, is the world’s largest commercial real
estate services and investment firm (in terms of 2014 revenue).  The
Company has more than 52,000 employees (excluding affiliates), and
serves real estate owners, investors and occupiers through more than
370 offices (excluding affiliates) worldwide. CBRE offers strategic
advice and execution for property sales and leasing; corporate
services; property, facilities and project management; mortgage
banking; appraisal and valuation; development services; investment
management; and research and consulting. Please visit our website at

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Gary Steinhardt

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